Strategic Insights

M3 MI Professional Health Strategic Insights

Power informed decisions across the full marketing communication landscape to effectively engage with healthcare professionals

Study Content Overview

Trendable audience intelligence, developed each year from over 7,000 HCP interviews and our two foundational physician insights studies:

Fundamental communication channel insights, including 40+ sources for staying up to date on medical developments:

  • Impact of healthcare advertising and targeting
  • Propensity to see sales reps and effectiveness of product education tools
  • Frequency, value, and preferred source by use case across information channels (e.g., professional portals, disease-specific websites, newsletters, social media, medical journals, etc.)
  • Communication with pharma and sales reps
  • Behaviors and attitudes toward online resources/search and virtual vs in-person meetings/conferences

A comprehensive assessment of physicians’ digital and communication behaviors, including:

  • Prescribing and educational activities conducted online
  • Patient education and use of financial assistance options
  • Medically-oriented online videos and apps
  • Social media activities, connections that impact treatment/prescribing decisions, motivation to use, and attitudes
  • Emerging use of podcasts, including specific platforms
  • Emerging technologies (e.g., remote monitoring, wearables, actions on EMR/EHR platforms, etc.) and telemedicine

Also available: S&I International provides essential channel insights for healthcare professionals in Europe (France, Germany, Italy, Spain, UK) and APAC (China and Japan).