Informed healthcare marketing and media decisions start here.

Your first source for healthcare media insights and marketing intelligence.

Healthcare Consumer and HCP Insights

Inspired strategies and better outcomes start with understanding your customers and competition

Develop communication and marketing plans based on credible independent data

Understand behaviors, attitudes, and media consumption of health consumers and HCPs

Determine the most effective communication channels to reach your target audience

Monitor competitive advertising activity, spend and creative

Robust Data

The most comprehensive view of consumers & HCPs for all stages of strategic planning

Syndicated Studies
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U.S. Consumers/Patients
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Physicians/Medical Professionals
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Medical Specialties or Other HCPs
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Media Properties
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Unique Ads Categorized
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Years of Data
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Health behaviors, Attitudes & Other Profiling Data

MARS Consumer Health

The MARS Consumer Health Study, a database of 40,000 adults across 100 condition groups, is the industry’s most widely used planning and profiling currency for healthcare insights and advertising.


Professional Health Studies

Extensive syndicated research across 25+ specialties and other HCP groups, offering a portfolio of studies to understand media properties used and develop a multi-channel communication plan.


Competitive Ad Intelligence

Used by brands, agencies and media to understand advertising share of voice, competitive strategies and spend across media channels.

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