• AARP The Magazine
• Allrecipes
• Allure
• American Legion Magazine, The
• Arthritis Today
• Better Homes and Gardens
• Bloomberg Businessweek
• Bon Appétit
• Car and Driver
• Condé Nast Traveler
• Cooking Light
• Cooking with Paula Deen
• Cosmopolitan
• Country Living
• Diabetes Forecast
• Dr. Oz The Good Life
• EatingWell
• Ebony
• Economist, The
• Elle
• Entertainment Weekly
• ESPN The Magazine
• Esquire
• Essence
• Family Circle
• Family Handyman, The
• FamilyFun
• Field & Stream
• First for Women
• Fit Pregnancy and Baby (formerly American Baby)
• Food & Wine
• Food Network Magazine
• Forbes
• Fortune
• Glamour
• Golf Digest
• Golf Magazine
• Good Housekeeping
• Guideposts
• Harper's Bazaar
• Health
• HGTV Magazine
• House Beautiful
• In Touch Weekly
• InStyle
• Kiplinger's Personal Finance
• Latina
• Marie Claire
• Martha Stewart Living
• Men's Fitness
• Men's Health
• Men's Journal
• Midwest Living
• Money
• National Geographic
• New Yorker, The
• O, The Oprah Magazine
• OK!
• Outdoor Life
• Parents
• People
• People en Español
• Popular Mechanics
• Popular Science
• Prevention
• Psychology Today
• Rachael Ray Every Day
• Reader's Digest
• Real Simple
• Redbook
• Rolling Stone
• Saturday Evening Post, The
• Scientific American
• Self
• Shape
• Smithsonian
• Soap Opera Digest
• Southern Living
• Sports Illustrated
• Star
• Sunset
• Taste of Home
• This Old House
• Time
• Traditional Home
• Travel + Leisure
• TV Guide
• Us Weekly
• Vogue
• Week, The
• Weight Watchers Magazine
• Wired
• Woman's Day
• Woman's World
• Women's Health

Six month screen: Which of these magazines or magazine websites have you read or looked into, or visited online in the last 6 months? Remember to include magazines whose content you may have read in print OR accessed through a computer or mobile device (e.g., smartphone, tablet, e-reader).

Magazine Estimated Audience

• Printed paper issue
• Digital issue
• NET: Printed paper issue & Digital issue

Magazine Average Monthly Reach

• Printed paper issue
• Digital issue
• Magazine website
• NET: Printed paper issue & Digital issue
• NET: Printed paper issue & Magazine website
• NET: Digital issue & Magazine website
• NET: Total brand

Audience Estimates by Genre

Printed, Printed or Digital

• Business/Finance
• Epicurean
• General Editorial
• Health
• Home Services
• Men
• News and Entertainment Weeklies
• Parent/Child
• Science/Technology
• Sports/Outdoors
• Travel
• Women
• Women's Fashion
• Other health-related publications

Audience Estimates by Publication Frequency

Printed, Printed or Digital

• Any weekly
• Any bi-weekly
• Any tri-weekly
• Any bi-monthly
• Any monthly
• Any 8, 9, 10, 11 times per year

Print Frequency: How many of the last four printed issues published did you read or look into?

0, 1, 2, 3, 4

Digital Frequency: How many of the last four digital issues published did you read or look into?

0, 1, 2, 3, 4

Magazine Quintiles (Number of last four issues read/looked at - print + digital)

• Quintile 1 (Highest)
• Quintile 2 (2nd Highest)
• Quintile 3 (Middle)
• Quintile 4 (2nd Lowest)
• Quinitle 5 (Lowest)

Website Frequency: How often do you visit the magazine's website, on average?

• 1+ times per day
• 2-3 times per week
• 2-3 times per month
• 1 time per month
• Less than 1 time per month
• I have not visited this magazine’s website in the last 6 months

Do you follow any of the magazines that we just asked you about on Facebook, Twitter, or any other social media network?

What devices do you ever use to read or look at any magazine content online?  This may include, but is not limited to, visiting a magazine’s website or using a magazine’s app.

• Desktop, Laptop, or Netbook PC
• Smartphone
• Tablet
• e-Reader
• Some other device
• Do not read/look at magazine content online

How much do you value each of the following as sources for healthcare information?

Very much, Somewhat, Not very much, Not at all

• Magazine ads
• Magazine articles
• Magazine websites

• Chicago Tribune
• Los Angeles Times
• The New York Times
• The Wall Street Journal
• USA Today
• The Washington Post

Six month screen: Which of these newspapers or newspaper websites have you read or looked into, or visited online in the last 6 months? Remember to include newspapers whose content you may have read in print OR accessed through a computer or mobile device (e.g., smartphone, tablet, e-reader).

Newspaper Estimated Audience

• Printed paper issue
• Digital issue
• NET: Printed paper issue & Digital issue

Newspaper Average Monthly Reach

• Printed paper issue
• Digital issue
• Newspaper website
• NET: Printed paper issue & Digital issue
• NET: Printed paper issue & Newspaper website
• NET: Digital issue & Newspaper website
• NET: Total brand

Print Frequency: How many of the last five Monday-Friday printed issues published did you read or look into?

0, 1, 2, 3, 4, 5

Digital Frequency: How many of the last five Monday-Friday digital issues published did you read or look into?

0, 1, 2, 3, 4, 5

Website Frequency: How often do you visit the newspaper's website, on average?

• 1+ times per day
• 2-3 times per week
• 2-3 times per month
• 1 time per month
• Less than 1 time per month
• I have not visited this newspaper’s website in the last 6 months

Do you follow any of the newspapers that we just asked you about on Facebook, Twitter, or any other social media network?

What devices do you ever use to read or look at any newspaper content online?  This may include, but is not limited to, visiting a newspaper’s website or using a newspaper’s app.

• Desktop, Laptop, or Netbook PC
• Smartphone
• Tablet
• e-Reader
• Some other device
• Do not read/look at newspaper content online

Thinking about any national or local newspapers, not just the ones we asked about previously, how often do you read or look at a newspaper?

• Everyday
• 4-5 times a week
• 2-3 times a week
• Once a week
• Less than once a week
• Never

How many newspapers have you read or looked at in the last 7 days?

• None
• 1-2
• 3-4
• 5-9
• 10 or more

Newspaper Quintiles (Number of newspapers read/looked at in last 7 days)

• Quintile 1 (Highest)
• Quintile 2 (2nd Highest)
• Quintile 3 (Middle)
• Quintile 4 (2nd Lowest)
• Quinitle 5 (Lowest)

How much do you value each of the following as sources for healthcare information?

Very much, Somewhat, Not very much, Not at all

• Magazines in the Sunday newspaper
• Newspaper ads
• Newspaper articles
• Newspaper websites

• Health Monitor
• Arthritis Health Monitor
• Diabetes Health Monitor
• Digestion & Diet Health Monitor
• Heart Care Health Monitor
• Living with Cancer Health Monitor
• Health Monitor Primary Care (NET - includes Health Monitor, Arthritis HM and Diabetes HM)


• Diabetes Self-Management (with Diabetic Cooking insert)
• Diabetic Living
• Neurology Now
• WebMD Magazine
• WebMD Diabetes at Walgreens


• Diabetes Focus Group (reported as NET ONLY)
• Diabetes Focus
• Inner Strength
• Medicine Shoppe Diabetes Talk

Six month screen

Magazine Estimated Audience (last 2 or 3 months)

How much do you value each of the following as sources for healthcare information?

Very much, Somewhat, Not very much, Not at all

• Health related publications
• Medical journals

How many hours do you listen to the radio on a typical (weekday/weekend)?

• None
• Less than 30 minutes
• 30 minutes to less than 1 hour
• 1 to less than 2 hours
• 2 to less than 3 hours
• 3 to less than 5 hours
• 5 or more hours

Radio Quintiles (Sum of hours spent listening during a typical week)

• Quintile 1 (Highest)
• Quintile 2 (2nd Highest)
• Quintile 3 (Middle)
• Quintile 4 (2nd Lowest)
• Quinitle 5 (Lowest)

How do you typically listen to the radio?

• Regular AM/FM radio
• Satellite radio
• Internet/Apps
• Other
• I never listen to the radio

What types of radio programs have you listened to the last 7 days?

• Adult Hits (Jack FM, Bob FM)
• Alternative/Progressive
• All news/News talk
• All sports/Sports talk
• Classical
• Classic rock/Hits from the past
• Contemporary hits/Rock/Top 40/Pop
• Country
• Easy listening
• Golden oldies/Nostalgia
• Gospel/Religious
• Jazz
• National Public Radio (NPR)
• Soft rock
• Spanish language/Latin
• Urban/Rap/Hip Hop/R&B
• Other type of program(s)
• I have not listened to the radio in the last 7 days

Thinking of a typical weekday (Monday – Friday), how many hours do you spend viewing television/video or movie programming during the following time periods?

None, less than 1 hour, 1 to less than 2 hours, 2 to less than 3 hours, 3 or more hours

(Time zones: Central, Mountain, Alaska, Hawaii)
• 6 AM to 9 AM
• 9 AM to 5 PM
• 5 PM to 7 PM
• 7 PM to 10 PM
• 10 PM to 12:30 AM
• 12:30 AM to 6 AM

(Time zones: Eastern, Pacific)
• 6 AM to 9 AM
• 9 AM to 6 PM
• 6 PM to 8 PM
• 8 PM to 11 PM
• 11 PM to 1:30 AM
• 1:30 AM to 6 AM

How many hours do you spend viewing television/video or movie programming on a typical weekend day (Saturday – Sunday) during the following time periods?

None, less than 1 hour, 1 to less than 2 hours, 2 to less than 3 hours, 3 or more hours

(Time zones: Central, Mountain, Alaska, Hawaii)
• 6 AM to 9 AM
• 9 AM to 5 PM
• 5 PM to 7 PM
• 7 PM to 10 PM
• 10 PM to 12:30 AM
• 12:30 AM to 6 AM

(Time zones: Eastern, Pacific)
• 6 AM to 9 AM
• 9 AM to 6 PM
• 6 PM to 8 PM
• 8 PM to 11 PM
• 11 PM to 1:30 AM
• 1:30 AM to 6 AM

Television Quintiles (Sum of hours spent watching during typical a week)

• Quintile 1 (Highest)
• Quintile 2 (2nd Highest)
• Quintile 3 (Middle)
• Quintile 4 (2nd Lowest)
• Quintile 5 (Lowest)

Does your household do any of the following?

• Subscribe to/watch online streaming television/video services
• Subscribe to any cable, satellite or telephone companies for television/video service
• Subscribe to/watch any premium channel packages
• Watch television using an antenna or “over the air”
• Watch television/movies using Video on Demand
• Watch recorded television/movies using DVR/PVR
• None of these

What devices do you personally use to watch television, including live or recorded TV, or online streaming television programs, videos or movies?

• Desktop , Laptop, or Netbook PC
• Gaming Console
• Smartphone
• Streaming device for TV/video or movie programming
• Tablet
• Television
• Smart TV/Internet-enabled TV
• Other device
• I do not watch TV/video/movie programming

In the last 30 days, have you done any of the following while watching television, including live or recorded TV, or online streaming television programs, videos or movies?

• Commented on Facebook/another social network about a show I was watching
• Looked for more information about a show I was watching
• Looked for a product that was advertised on a show I was watching
• Purchased a product that was advertised on a show I was watching
• Texted friends or family about a show I was watching
• Other activity on a computer or mobile device while watching TV
• I don’t do other activities on a computer/mobile device while watching TV

Which of the following types of television programs have you watched in the last 7 days?

• Audience Participation/Game Show
• Award Ceremony
• Cooking
• Day Animation/Cartoons
• Daytime Drama/Soaps
• Daytime Talk/Conversation
• Devotional/Religious
• Drama
• Evening Animation
• Financial News
• Health
• Home Shopping
• Home/Garden Improvements
• Late Night Talk/Variety
• Movies
• Music
• News - Celebrity Gossip/Entertainment
• News - Local/National/World
• News Magazine
• Any Reality (net)
• Reality - Competition
• Reality - Other
• Sci-Fi/Fantasy
• Self Improvement or Makeover
• Situation Comedy
• Spanish Language
• Sports Event
• Sports: Non Live Event
• Travel
• Other type of program(s)
• Have not watched any television programs in the last 7 days

Which of these television networks have you watched in the last 7 days?

• A&E
• ABC
• Freeform (formerly ABC Family)
• AMC
• American Heroes Channel
• Animal Planet
• BBC America
• BET
• Bravo
• Cartoon Network
• CBS
• CMT
• CNBC
• CNN
• Comedy Central
• Cooking Channel
• The CW
• Discovery Channel
• Discovery Life Channel
• DIY Network
• E!
• ESPN/ESPN2
• Food Network
• FOX
• FOX News Channel
• FOX Sports
• FX
• FYI
• GSN
• Hallmark Channel
• Hallmark Movies & Mysteries
• HGTV
• History
• HLN
• ION Television
• Lifetime
• LMN
• MSNBC
• MTV
• National Geographic Channel
• NBC
• Nick @ Nite
• OWN: Oprah Winfrey Network
• Oxygen
• PBS
• Pop
• Science Channel
• Spike
• Syfy
• TBS
• Telemundo
• TLC
• TNT
• Travel Channel
• truTV
• TV Land
• TV One
• UniMás
• Univision
• USA Network
• VH1
• WE tv
• The Weather Channel
• WGN America
• None of these

How much do you value each of the following as sources for healthcare information?

Very much, Somewhat, Not very much, Not at all

• Television programs
• Television advertisements
• Online videos (e.g., YouTube)

In the last 12 months, where have you seen or heard any healthcare advertising?

• Direct mail
• In a doctor’s office
• In a magazine
• In a magazine in the Sunday newspaper (e.g., Parade, USA Weekly)
• n a newspaper (daily or weekend)
• In a pharmacy
• On television
• On the Internet
• On the radio
• Outdoors (e.g., billboards)
• Somewhere else

Which of the following actions have you taken as a result of seeing or hearing healthcare advertising?

• Asked your dentist for product sample or additional information
• Asked your doctor for a product sample of a prescription drug
• Asked your doctor to prescribe a specific drug
• Called a toll free number to get additional information
• Conducted an online search
• Consulted a pharmacist
• Discussed an ad with a friend or relative
• Discussed an ad with your doctor
• Downloaded an app
• Made an appointment to see a doctor
• Purchased a non-prescription product
• Referred to a book, journal or magazine for additional information
• Refilled a prescription
• Signed up for a mail/email list to receive more information
• Switched to a different brand
• Took medication
• Used a coupon
• Visited any website (net)
• Visited a pharmaceutical company’s website
• Visited some other website
• Watched a video online
• Took some other action
• Took no action/Have not seen any healthcare ads last 12 months (Net)

Can be used to compare media use across channels

Media:

• Magazines (print and digital issues)
• Newspapers (any platform)
• Radio (AM/FM, satellite, Internet/apps)
• Television (any platform, video or movie programming)
• Internet



Hours Spent per Day:

• Zero
• Less than 0.5 hours
• 0.5 hours to less than 1.0 hours
• 1.0 hours to less than 1.5 hours
• 1.5 hours to less than 2.0 hours
• 2.0 hours to less than 3.0 hours
• 3.0 hours to less than 4.0 hours
• 4.0 hours or greater