The industry’s most widely used audience planning and profiling currency for healthcare advertising.
Since 2001, the MARS Consumer Health Study has been the go-to information source for ad agencies, pharmaceutical marketers, and media companies seeking stable and reliable media and healthcare data that is projectable to the U.S. population. No other study provides this level of data and a 360 degree view of your target patient groups.
Modeling and respondent level data is also available for advanced analytics.