Health Audience Targeting

Privacy-compliant health & wellness audiences
offering predefined and custom segments for enhanced audience insights
and effective online activation.

Predefined segments from the MARS Consumer Health Study cover key consumer categories
to help make advertising more addressable, personal, and impactful:

Conditions and Treatments
Caregivers
Proactive Patients
Diet and Exercise
Health Insurance
Health Providers and Services
Vaccinations
Vitamins

Connected Devices
In Market
Mobile Apps
Music Services
Online Activities
Social Media
TV and Video Services
Telemedicine

Age and Gender
Beauty
Hobbies and Interests
LGBT
Income
Influencer
Lifestage
Outlook
Personal Beliefs or Ideology

Launch your programmatic campaigns across all major DMPs and DSPs for
display, social, CTV, addressable TV, mobile, gaming, and audio audience targeting.

Work within a secure, privacy-safe, and fully approved framework to connect your own user-consented data with MARS datasets
Match health segments to first party data for enriched analytics and profiling without sharing or moving PII
Activate hundreds of ready-made audiences or build your own from the thousands of MARS Consumer Health Study data points that are HIPAA and CCPA compliant

We partner with the leading technology platforms

Click below to download the complete Health Audiences taxonomy along with other information and key audience insights.

2022 Health Audiences Taxonomy
If you can't find an audience to match your campaign needs, contact our team for assistance. We can create any custom segments or conduct custom research to create the audience target that precisely suits your needs.

MARS Consumer Health & Wellness Audiences (One-pager)

Reaching Caregivers with MARS Health Audiences (Infographic)

Reaching Proactive Patients with MARS Health Audiences (Infographic)

Telehealth & Digital Patients: Intelligent Health Audience Targeting (One-pager)