MARS Consumer Health Study

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2023 MARS Consumer Health Study

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TEST - MARS 2023 Summary of Content Changes: 2022 to 2023

2022/2023 MARS Consumer Health Study Doublebase

MARS 2022/2023 Doublebase materials coming soon

2022 MARS Consumer Health Study

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MARS 2022 Content Directory (May)

MARS 2022 Summary of Content Changes: 2021 to 2022

MARS 2022 Release Deck - Study Insights & Updates

MARS 2022 Methodology Overview Deck

MARS 2022 Description of Methodology

MARS 2022 Methodology Change Memo (May)

MARS 2022 Time Spent with Media Memo

MARS Time Spent with Media - How to Calculate

2021/2022 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2021/2022 Doublebase

2021 MARS Consumer Health Study

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MARS 2021 Content Directory (May)

MARS 2021 Summary of Content Changes: 2020 to 2021

MARS 2021 Release Deck - Study Updates

MARS 2021 Description of Methodology

MARS 2021 Methodology Change Memo (May)

MARS 2021 Time Spent with Media Memo

MARS Time Spent with Media - How to Calculate

2020/2021 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2020/2021 Doublebase

2020 MARS Consumer Health Study

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MARS 2020 Content Directory (May)

MARS 2020 Summary of Content Changes: 2019 to 2020

MARS 2020 Segments & Profiles

MARS 2020 Release Deck - Study Updates

MARS 2020 Description of Methodology

MARS 2020 Methodology Change Memo (May)

MARS 2020 Time Spent with Media Memo

2019/2020 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2019/2020 Doublebase

2019 MARS Consumer Health Study

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MARS 2019 Content Directory (Revised - August)

MARS 2019 Summary of Content Changes: 2018 to 2019

MARS Consumer Health Study Segmentations

MARS 2019 Release Deck - Content Updates

MARS 2019 Release Deck - Methodology Overview

MARS 2019 Methodology Change Memo (Revised - July)

MARS 2019 Description of Methodology (Revised - October)

MARS Methodology Background & 2019 Approach (includes 2015-2018 methodology, testing for 2019 approach, other details)

2018-2019 Content Comparison Guide (Excel)(Revised - July)

MARS 2019 Time Spent with Media Memo (Revised - July)

2018/2019 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2018/2019 Doublebase (Revised - July)

2018 MARS Consumer Health Study

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MARS 2018 Content Directory

MARS 2018 Summary of Content Changes: 2017 to 2018

MARS Consumer Health Study Segmentations

MARS 2018 Release Deck

MARS 2018 Methodology Change Memo (May)

MARS 2018 Description of Methodology

2017-2018 Content Comparison Guide (Excel)

MARS 2018 Time Spent with Media Memo

2017/2018 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2017/2018 Doublebase

2017 MARS Consumer Health Study

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MARS 2017 Content Directory

MARS 2017 Summary of Content Changes: 2016 to 2017

MARS Consumer Health Study Segmentations

MARS 2017 Release Deck

MARS 2017 Methodology Change Memo

MARS 2017 Description of Methodology (Revised 10/26/2017)

MARS 2017 Service Bulletin 10/26/2017

2016-2017 Content Comparison Guide (Excel)

2016/2017 MARS Consumer Health Study Doublebase

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Questionnaire Content not in MARS 2016/2017 Doublebase

2016 MARS Consumer Health Study

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MARS 2016 Content Directory

MARS 2016 Description of Methodology - May Update

MARS 2016 Release Deck - May Update

MARS 2016 Methodology Change Memo - May Update

2015-2016 Content Comparison Guide (Excel)

MARS 2016 Service Bulletin 160428

MARS 2016 Service Bulletin 160531

MARS Consumer Health Study Materials