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Audience Targeting and
Ad Intelligence for
Advertising Agencies

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Kantar Media can help you effectively plan and execute your client's ACA marketing campaign. Use consumer healthcare data to profile the media habits of your uninsured prospects so you can identify the right channels for your campaigns. Then gain real-time insights into how other players in your local market are campaigning.

Understand your targets' media habits, what information sources they trust and more to inform your media mix. Get in-depth findings on what media channels and specific properties offer the best reach and engagement with uninsured consumers.

Our study of 20,000 U.S. adults ties multimedia consumption habits to insurance, ailments, health demographics and more. We've found that the uninsured have unique media habits, which breaks down even further when you add in demographics and healthiness. For example, uninsured adults in good health are more likely to listen to alternative/progressive music on the radio.

Insights like these help you make better
media planning decisions.

Stay on top of competitors' campaigns with real-time ad tracking.

Find out how the other players in your market are advertising, in specific dayparts, genres, regions and more so you don’t get lost in the clutter. Daily alerts of new creatives ensure you are aware of new campaigns, messages and offers so you can adjust your strategies. View ads across your sector and determine what messages are being used to ensure your creative makes an impact.

Our experts are available to provide real-time analysis and briefings as well as access to historical data for context and trends.

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Get started now.

Email Libby MacDonald
or call 404.801.3744