Expert Opinion and Analysis
Kantar Media experts can provide you with real-time analysis and briefings about advertising related to the Affordable Care Act. See articles featuring Kantar Media insights at the links below.
- Politico: "Stakeholders will be spending big on 2014 ACA ads"
- The Cook Political Report: "Air Obamacare's Messaging Muddle"
- The New York Times: "Conservatives' Aggressive Ad Campaign Seeks to Cast Doubt on Health Law"
- The Wall Street Journal: "Health Ads Stream In"
- Nightly Business Report: "August 20, 2013"
- CNBC.com: "For young and uninsured, affordability is key"
- USA Today: "Health care law opponents dominate advertising wars"
- Ad Age: "Ongoing Health-Care Fight to Generate Another $500M in TV Advertising"
- Bloomberg Businessweek: "Twitter Is Out to Destroy Obamacare"
- US News: "Obamacare Ad Spending To Top $1 Billion"
- Yahoo! News: "$1 billion to be spent on ‘Obamacare' TV ads; most are negative: report"
Kantar Media's Healthcare Research team can provide journalists with insights on the media habits and behaviors of the insured. View the full list of press mentions here.
Our Experts
Ken Goldstein is the President of Kantar Media CMAG, a non-partisan Washington, DC-based political consulting firm that provides media intelligence and is the source of record on political advertising for campaigns, trade associations and the news media. Kantar Media CMAG clients include the Obama and Romney presidential campaigns, The Washington Post, The New York Times, and CNN, along with scores of other candidates, campaigns, and interest groups.
Previously, Goldstein was a professor at the University of Wisconsin-Madison where he won the University of Wisconsin's Kellet Award for his career research accomplishments and the Chancellor's Award for excellence in teaching. He has authored or co-authored over thirty books, refereed journal articles, or book chapters. Goldstein has appeared on Newshour with Jim Lehrer, Nightline, ABC World News Tonight, NBC Nightly News, CBS Evening News, FOX News Channel, MSNBC, CNBC and CNN, and is a frequent contributor on National Public Radio. He is also quoted in the country's top newspapers such as The New York Times, The Washington Post, and The Wall Street Journal.
Elizabeth Wilner is the Vice President for Strategic Initiatives of Kantar Media CMAG. Wilner has served as political director of NBC News, deputy political director of ABC News and as managing editor of The Cook Political Report. Wilner has covered and analyzed four presidential elections, as well as hundreds of congressional and state races, ballot initiatives and issue advocacy campaigns. She established NBC's centralized Political Unit and the network's popular political news blog, First Read. During her time at ABC, Wilner co-founded the trend-setting political digest, The Note.
More recently, she has led communications in the public policy realm as associate dean for external relations at Columbia University's School of International and Public Affairs, and as the first director of public affairs at the Peter G. Peterson Foundation, which she helped launch in 2008.