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Audience Targeting and
Ad Intelligence for
Insurance Companies

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Fall of 2013 is set to be the Black Friday for health insurance. Is your brand prepared? Kantar Media can help you target your uninsured audience, determine the right advertising channels to reach them and monitor your local ad marketplace in real-time.

Use Kantar Media insights to inform your media planning decisions and position your brand for success.

Fully understand your prospects' media behaviors and make better marketing decisions.

Maybe your targets are single young males or healthy middle-aged parents. Our study of 20,000 adults projects to the entire U.S. population and ties multimedia consumption habits to insurance coverage, health, demographics and more.

For example, uninsured adults are more likely to say they don’t watch any TV during the weekdays from 8 - 11 p.m.

Gain real-time actionable advertising
intelligence on your competition.

As the media blitz picks up, stay informed on how your competitors are advertising with real-time insights on message, spending and placement. Find out who is using paid search as part of their outreach. Receive daily alerts when new ads hit the air to get a leg up in your market. Optimize your creative and messaging with targeting reports by market, daypart and program.

Understand your marketplace to optimize your advertising plans.

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Get started now.

Email Libby MacDonald
or call 404.801.3744