Audience Targeting and
Ad Intelligence Solutions
Around Obamacare






Big Audience, Big Advertising Dollars to Spend,
Unprecedented Opportunity

As the Affordable Care Act (ACA) moves from statute to reality in October 2013, insurers, federal and state agencies, advocacy groups and political groups are racing to reach the 40 million Americans who are eligible for healthcare coverage. This unprecedented surge of advertising, with clashing messages, is boosting the insurance industry's $800 million in yearly ad spend by hundreds of millions of dollars.


In fact, $500 million is expected to be spent between now and early 2015 in political and advocacy advertising related to the ACA, according to Kantar Media, the global expert in tracking ad spend.

  • Each state government needs to reach its citizens about the opportunity to enroll for healthcare insurance.
  • Insurance companies need to reach the uninsured, and convince individuals to sign up with them.
  • The federal government needs to reach the uninsured in many states.
  • Advocacy groups continue their commentary on the law to sympathetic audiences.
  • Local media outlets want a bigger share of ad dollars, so they have to sell their audiences as prospects for the groups above.


Are you making the most of this opportunity?

To successfully navigate this competitive environment, you need in-depth audience targeting and ad intelligence insights into what companies and interest groups are advertising, where they're placing ads, what their messaging is and whether these are the most effective strategies for reaching prospects.

Government agency? Insurance company? Ad agency for either? Understand the media consumption habits of your prospects to make effective media buys. Use real-time tracking to understand your competitors' placements, creative and messaging throughout the fall.

Media company? Arm your sales team with an easy-to-use, directional tool to more effectively promote your outlet to ACA advertisers. Use our data to show them that your audience matches their uninsured targets and earn a larger share of ad spend in your local market. With real-time ad tracking, you can identify the advertisers you're missing; the ones your sales team should chase.

With Kantar Media's Affordable Care Insights, advertisers, agencies and media companies receive up-to-date insights from one highly qualified and established source.



Get started now.

Email Ken Goldstein or call 202.238.3731