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Audience Targeting and
Ad Intelligence for
Government Agencies

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Kantar Media can help you target and understand your prospects to determine the best channel for your advertisements. As the marketing melee intensifies, our ad intelligence helps you monitor the campaigns of other key players trying to impact citizens.

Drill down on the behaviors of your audience to make more effective media planning choices.

Our study of 20,000 adults ties multimedia consumption habits to insurance coverage, ailments, demographics and more, allowing you to effectively target your prospects.

For example, our data shows that uninsured adults are more likely to listen to hip hop music on the radio. Find out the specifics of your targets' media consumption habits to run your ads in the right places at the right time.

Understand the players in your ACA advertising market.

Where and how are others advertising? Are they using PPC? Stay informed on the insurance and advocacy advertising wars with real-time insights on message, spending and placement.

Get email notifications when new ads premier, targeting reports by market, daypart and program, data visualization, customizable reports to view creative and access to our team of experts who can provide context around historical data and trends.

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Get started now.

Email Ken Goldstein or call 202.238.3731