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Doctors as Consumers: Connecting with Physicians Beyond the Workplace
Looking to understand how physicians engage with media beyond the workplace?
Physicians are consumers too, but they are unique. Understanding how they engage with media in their personal lives can help marketers reach them more effectively beyond the workplace.
This M3 MI webinar shared key highlights from the 2025 Doctors as Consumers Study, offering a closer look at physicians’ media and lifestyle behaviors outside of work. Topics included how healthcare professionals consume TV and streaming, audio, and social content, and how these patterns can inform non-endemic targeting, creative strategy, and audience engagement.
For current subscribers of the Doctors as Consumers Study, this webinar session provided an early look at select findings. The complete 2025 release deck features expanded insights and data beyond those presented.
If you are not yet a subscriber to the study, our team can help you learn more about how this research supports more efficient and relevant healthcare marketing strategies. Reach out to us at info@m3-mi.com.