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Business Wire: Simulmedia Partners with M3 MI
October 2, 2024
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
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Physician Social Media Experience
September 19, 2024
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
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HCP Social Media Influencers
August 22, 2024
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
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eMarketer: Growing consumer dissatisfaction for in-store pharmacies
July 30, 2024
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
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Bridge the Generational Gap by Understanding Unique Digital Patient Journeys
July 25, 2024
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
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eMarketer: Caregivers in the US are stressed out
July 12, 2024
EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
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MARS Social Media Consumers
June 12, 2024
93 million U.S. adults recall seeing healthcare advertising on social media
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Navigating the Digital Shift
May 10, 2024
Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.
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Acceptance of Digital Health is Changing
May 10, 2024
A look at telemedicine and digital health adoption among three distinct consumer groups: Emerging patients (Gen Z or Millennial), Parents with children, and Caregivers of a spouse or parent with a health condition.
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MARS TV Content
May 3, 2024
Nearly 3 in 4 U.S. adults with a chronic health condition watch ad-supported TV
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MARS Caregiver Audiences
March 14, 2024
85% of caregivers for a family member are involved in medical decisions for their loved one
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eMarketer: US Physicians on Social Media
February 1, 2024
EMARKETER article featuring data from the M3 MI Strategic Insights Studies: Doctors view social media as a valuable resource for medical information and engaging in health-focused conversations.
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M3 MI Point of Care
January 30, 2024
77% of physicians personally deliver educational/disease maintenance information to their patients
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MARS Audio Content
January 16, 2024
56 million patients diagnosed with a chronic condition listen to podcasts at least weekly
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