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Informed healthcare marketing and media decisions start here.
Your first source for healthcare media insights and marketing intelligence.
Healthcare Consumer and HCP Insights
Inspired strategies and better outcomes start with understanding your customers and competition
- Informed Strategy
Develop communication and marketing plans based on credible independent data
- Audience Insights
Understand behaviors, attitudes, and media consumption of health consumers and HCPs
- Media Measurement
Determine the most effective communication channels to reach your target audience
- Ad Intelligence
Monitor competitive advertising activity, spend and creative
Robust Data
The most comprehensive view of consumers & HCPs for all stages of strategic planning
- Large sample sizes and thousands of data points for deep analysis at a condition or specialty level
- Rigorous methodologies that ensure data integrity and years of research developed around client needs
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U.S. Consumers/Patients
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Physicians/Medical Professionals
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Medical Specialties or Other HCPs
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Media Properties
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Unique Ads Categorized
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Years of Data
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Health behaviors, Attitudes & Other Profiling Data
Products
Latest Insights
85% of caregivers for a family member are involved in medical decisions for their loved one
MARS Audiences transforms MARS Consumer Health Study data into actionable audiences, enabling users to identify and reach the most relevant health and wellness segments. 17 key caregiver segments and hundreds of other privacy-safe MARS syndicated propensity audiences are available for activation on all major DMPs, DSPs and social platforms.
77% of physicians personally deliver educational/disease maintenance information to their patients
Point of Care data from the MARS Consumer Health Study and Professional Health Digital Insights Study provide an in-depth look into the types of communication available at the points where patients interact with physicians and in other healthcare settings.
Nearly 3 in 4 U.S. adults with a chronic health condition watch ad-supported TV
Build in-depth viewer profiles, access key insights into viewer ad awareness and engagement, and develop an omnichannel strategy with MARS Consumer Health Study television data.
93 million U.S. adults recall seeing healthcare advertising on social media
Social media engagement data from the MARS Consumer Health Study offers extensive insights into user preferences and behaviors, to better understand and reach consumers through social media.