Informed healthcare marketing and media decisions start here.
Your first source for healthcare media insights and marketing intelligence.
Develop communication and marketing plans based on credible independent data
Understand behaviors, attitudes, and media consumption of health consumers and HCPs
Determine the most effective communication channels to reach your target audience
Monitor competitive advertising activity, spend and creative
The MARS Consumer Health Study, a database of 40,000 adults across 100 condition groups, is the industry’s most widely used planning and profiling currency for healthcare insights and advertising.
Extensive syndicated research across 25+ specialties and other HCP groups, offering a portfolio of studies to understand media properties used and develop a multi-channel communication plan.
Used by brands, agencies and media to understand advertising share of voice, competitive strategies and spend across media channels.
MARS Audiences transforms MARS Consumer Health Study data into actionable audiences, enabling users to identify and reach the most relevant health and wellness segments. 17 key caregiver segments and hundreds of other privacy-safe MARS syndicated propensity audiences are available for activation on all major DMPs, DSPs and social platforms.
Point of Care data from the MARS Consumer Health Study and Professional Health Digital Insights Study provide an in-depth look into the types of communication available at the points where patients interact with physicians and in other healthcare settings.
Build in-depth viewer profiles, access key insights into viewer ad awareness and engagement, and develop an omnichannel strategy with MARS Consumer Health Study television data.
Social media engagement data from the MARS Consumer Health Study offers extensive insights into user preferences and behaviors, to better understand and reach consumers through social media.