Audiences for Activation

Transforming the essential source of health-related marketing insights into actionable audiences to reach healthcare consumers

Built from self-reported, consent-based survey responses from opt-in online panelists

100% opt-in, consent-based and privacy compliant with all survey respondent seed data removed post modeling

Scaled using propensity models built from an offline, people-based, national database and scored to factor national incidence and avoid risk of re-identification

Available across all major DMPs and DSPs for display, social, CTV, addressable TV, mobile, gaming, and audio audience targeting

Targeting for key consumer and health categories

Access to 250+ pre-defined addressable audiences for activation, plus the ability to build custom audiences to meet specific campaign and insights needs:

Over 5,000 data points available for Custom Audience development.