eMarketer: Gen Z, young millennials are most receptive to POC health content
What particular sources are these young consumers drawn to most and why is this important for pharma marketers/advertisers to keep in mind?
Citing data from the 2026 MARS Consumer Health study, eMarketer highlights how U.S. adults aged 18-34 consistently rank print/digital point-of-care information sources as “valued” by at least 10 points higher than the total population. Read the full article for more insightful data points and key takeaways.
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