eMarketer: Growing consumer dissatisfaction for in-store pharmacies
How will traditional pharmacies adapt to changing consumer expectations?
The latest article publication from EMARKETER featuring M3 MI data from the MARS Consumer Health Study reveals that while in-store pharmacies remain the preferred choice for filling prescriptions, there’s a noticeable shift in consumer satisfaction. While approval ratings for brick-and-mortar pharmacies are declining, online and mail-order pharmacies are increasingly favored by consumers.
This trend reflects the evolving preferences in healthcare, where convenience and efficiency are becoming increasingly important. As the landscape changes, what strategies will pharmacies utilize to keep up with these changing demands?
Information
Contact us for more information on detailed study results from M3 MI, including at the specialty level.