eMarketer: Smart speaker owners are using their devices for more health-related tasks
Older consumers' recent uptake rates suggest untapped demand and an opportunity for healthcare brands and smart speaker companies
Citing data from the 2026 MARS Consumer Health Study, eMarketer highlights growth in smart speaker use for health-related tasks, with usage among older adults nearly doubling in the past two years. While use remains significantly higher among young adults, ignoring older generations runs the risk of missing the consumers most likely to benefit from voice-based medication reminders, symptom check-ins, patient education, etc.
Read the full article for more insightful data points and key takeaways.
Information
Contact us for more information on detailed study results from M3 MI, including at the specialty level.