June’s eMarketer article featuring M3 MI data dives into consumer sentiment surrounding prescription drug advertising and how informative these ads are. Despite a general dislike of TV pharma ads among the population, over half of U.S. adults find that they make them more knowledgeable about the drugs they take, with even higher percentages seen among younger people. How can pharma utilize these insights to reach new consumers that may be receptive to learning about their products?