From Data to Impact
Connecting with Patients on Their Digital Journey
In today’s digital healthcare landscape, patient journeys are increasingly complex and personalized.
Patients now rely on a wide range of digital sources for guidance, from social media influencers to online research on specialists and treatment options. Their expectations vary across conditions, and each population engages with information in distinct ways. Marketers need clear insight into what patients search for, where they turn for information, and how these behaviors influence decisions.
Drawing on findings from the MARS Consumer Health Study, this insights piece provides a focused look at:
- How patients navigate today’s personalized digital landscape
- The importance of data in delivering relevant and timely support
- Key behavioral differences across professionally diagnosed groups
- Three sample profiles from rare disease, obesity, and ulcerative colitis populations
These insights offer a foundation for understanding digital patient behavior before taking a deeper dive into the full study.