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Inside the MARS Consumer Health Study
A first look at the trends shaping health consumer behaviour in 2026
Understanding how patients find information, build trust, and make decisions is becoming more complex. Digital behaviours are shifting, new channels are gaining influence, and expectations around access, education, and engagement continue to evolve.
This webinar offers a closer look at the 2026 MARS Consumer Health Study, highlighting key themes along with examples of the kinds of insights subscribers can expect to see in the full study results.
In this 30-minute session, we will explore how the consumer health landscape is changing and what those shifts may mean for healthcare marketers looking to better understand patient behaviours, attitudes, and media use.
Topics include:
how direct digital patient engagement is evolving
the growing role of social platforms and influencers in health information
how AI is entering the health decision journey
For current subscribers to the MARS Consumer Health Study, this webinar provides an early look at selected findings and themes from the latest release. The full study delivers broader analysis and deeper insight beyond what is covered in this session.
If you are not yet a subscriber, this webinar is a useful introduction to the study and the value it can bring to healthcare marketing, audience strategy, and media planning.