Patient-First DTC: Strategies for Meaningful Engagements
Technology has significantly expanded healthcare marketers’ ability to connect with patients through health information and brand messaging.
However, it’s essential to recognize that this evolution is not new; it’s the acceleration of a long-standing shift. For years, consumers have been moving toward a more proactive, connected approach to their health.
To truly make an impact in this transformed landscape, healthcare marketers must go beyond surface-level engagement. They need to understand the deeper shifts in patient perceptions, motivations, and the barriers they encounter.
Leveraging insights from the MARS Consumer Health Study, this report offers a comprehensive look at:
- The growing trend of patient empowerment
- The pivotal role of digital platforms in this transformation
- What today’s patients need from pharmaceutical companies
- How advertising can support and enhance patient empowerment
- An example case study using GLP-1 patients to illustrate how MARS data informs personalized strategies