POCMA: The Changing Healthcare Landscape and the Rise of POC Marketing
What’s the role of POC in an effective multichannel marketing program?
M3 MI is proud to have served as the primary research partner for the 2025 Marketing Report from the Point of Care Marketing Association (POCMA), The Changing Healthcare Landscape and the Rise of Point of Care Marketing. Built on proprietary data provided by M3-Mi, the report explores how evolving patient behaviors, physician expectations, and care delivery models are transforming healthcare engagement, supporting informed investment decisions in the Point of Care channel.
With more than 50 data points and expert analysis, the report offers a clear view into where healthcare marketing is heading, from rising POC spend and channel growth to shifting dynamics between digital and in-person touchpoints, and the growing influence of caregivers in treatment decisions.
Information
Contact us for more information on detailed study results from M3 MI, including at the specialty level.