The latest article publication from EMARKETER featuring M3 MI data from the MARS Consumer Health Study reveals that while in-store pharmacies remain the preferred choice for filling prescriptions, there’s a noticeable shift in consumer satisfaction. While approval ratings for brick-and-mortar pharmacies are declining, online and mail-order pharmacies are increasingly favored by consumers.

This trend reflects the evolving preferences in healthcare, where convenience and efficiency are becoming increasingly important. As the landscape changes, what strategies will pharmacies utilize to keep up with these changing demands?