Audiences for Activation
Transforming marketing insights into actionable audiences
- Trusted Source
Built from self-reported, consent-based survey responses from opt-in online panelists
- Compliant
100% opt-in, consent-based and privacy compliant with all survey respondent seed data removed post modeling
- Predictive and safe
Scaled using propensity models built from an offline, people-based, national database and scored to factor national incidence and avoid risk of re-identification
- Cross-channel
Available across all major DMPs and DSPs for display, social, CTV, addressable TV, mobile, gaming, and audio audience targeting
Targeting for key consumer and health categories
Access to 250+ pre-defined addressable audiences for activation, plus the ability to build custom audiences to meet specific campaign and insights needs:
- Conditions & treatments
- Patient mindset & outlook
- Caregivers
- Insurance
- Preventative health
- Health providers and services, telemedicine
- Beauty
- Demographics
- Hobbies & interests
- Media consumption
- Social media
- Streaming & audio platforms
Over 5,000 data points available for Custom Audience development.
Activate your planning targets in real life with MARS Audiences
Cross-channel activation available across all major DMPs, DSPs and social platforms via multiple M3 MI partners:
