Business insights and articles written by our team of world-class professionals
Utilizing our most recent M3 MI Sources & Interactions and Digital Insights studies we created a profile of who HCP Social Media Influencers typically are. This profile was then utilized to find out what influences their prescribing decisions, and the channels they value to best reach them.
How will traditional pharmacies adapt to changing consumer expectations? The latest article publication from EMARKETER featuring M3 MI data from the MARS Consumer Health Study reveals that while in-store pharmacies remain the preferred choice for filling prescriptions, there’s a noticeable shift in consumer satisfaction. While approval ratings for brick-and-mortar pharmacies are declining, online and mail-order pharmacies are increasingly favored by consumers.
Each patient is on a unique journey, from developing symptoms to adhering to treatments. Digital resources can assist patients at each stage on their path to a healthy lifestyle. M3 MI provides the latest data on the different usage paths by generation groups.
How Can Marketers and Pharma Help Alleviate the Stress of Caregiver Responsibilities in the US? EMARKETER’s July publication featuring M3 MI data highlights the impact of caregiving on caregivers, the types of support they provide, how it affects their lives, expected future demand for caregivers, and implications for marketers in the healthcare and pharma industries.
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
93 million U.S. adults recall seeing healthcare advertising on social media
The integration of digital technologies, including artificial intelligence (AI), has sparked a shift in physician engagement with pharma (along with their information source and learning preferences) presenting opportunities for sales representatives to enhance their interactions and deliver greater value. As physicians increasingly embrace digital platforms for professional purposes, the role of the digitally enabled (and AI informed) sales rep is poised to transform, offering a blend of innovation and personalized engagement while embracing the AI-enhanced sales rep experience.
COVID-19 caused patients and healthcare professionals (HCPs) to quickly pivot how they communicated, resulting in an unprecedented 152% increase in telemedicine visits between pre-COVID 2020 to 2021. While in-office visits returned to the norm post-pandemic, we are seeing concurrent growth of preference for telemedicine and other efficient, digital health driven and more patient-centric interactions between patients and providers. To show this trend, we looked at 3 different consumer groups; Emerging Patients (Gen Z or Millennial), Parents with Children and Caregivers (Spouse or Parent).
Nearly 3 in 4 U.S. adults with a chronic health condition watch ad-supported TV
