Business insights and articles written by our team of world-class professionals
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
93 million U.S. adults recall seeing healthcare advertising on social media
Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.
A look at telemedicine and digital health adoption among three distinct consumer groups: Emerging patients (Gen Z or Millennial), Parents with children, and Caregivers of a spouse or parent with a health condition.
