Business insights and articles written by our team of world-class professionals
AI is revolutionizing the healthcare industry. This report delves into the demanding workloads of U.S. physicians and their growing usage of tools to assist them. It also examines their attitudes and usage of AI in comparison to their European counterparts.
This collaboration aims to enhance the depth and precision of insights on physician behaviors and attitudes available to M3 MI clients, thereby empowering healthcare brands with more targeted and actionable intelligence.
Patient insights from the MARS Consumer Health Study with key takeaways for healthcare marketers to consider when building media plans, website tools, messaging, and much more.
Republica Havas Health and M3 MI partner to identify key barriers and drivers of a growing multicultural population to provide a road map for culturally relevant health programs serving diverse patients.
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
