Business insights and articles written by our team of world-class professionals
Curious about how physicians engage with social media?
Our 2025 Physician Social Media Report delivers comprehensive insights into physicians’ attitudes, behaviors, and preferences across both professional and consumer platforms. Discover how social media fits into their broader channel mix, why they stay active, and what drives their engagement across networks.
Physicians are inundated with messaging from numerous sources: colleagues, advertising, CME programs, patients, and more. Our 2025 Sources & Interactions + Digital Insights study reveals which types of messaging physicians prefer across various channels. For healthcare marketers, this highlights a crucial priority: delivering the right message through the right channel is essential to engagement and impact
frequency media planning tool.
Want to better connect with both patients and physicians in the obesity space? Our latest therapeutic area report reveals the real challenges facing primary care physicians and obesity patients. Find out what support they truly need from pharma and the best way to reach both key audiences.
In a world where digital touchpoints can shape the healthcare journey, understanding patient behavior is more critical than ever. From social media influencers to finding the right doctor, today’s patients expect personalized, timely engagement. Discover how data-driven insights from the MARS Consumer Health study empower healthcare marketers to meet these expectations, and see how real-world examples from rare disease, obesity, and ulcerative colitis patients bring these insights to life.
frequency media planning tool.
Wearable technology is trending in the news lately with HHS Secretary RFK Jr. launching a national initiative to promote their use among U.S. adults. For healthcare marketers, this presents both a critical opportunity and a complex challenge. As consumers become more proactive in managing their health, marketers must understand how wearables are being used, the concerns users face, and how these devices are transforming interactions with healthcare professionals.
frequency media planning tool.
eMarketer’s latest article featuring data from the MARS Consumer Health Study: Following the Trump administration’s recent meeting with top online retailers like Amazon and Walmart to explore options for consumers to get prescriptions direct from pharma manufacturers, let’s dive into how U.S. adults tend to pay for their medications.
eMarketer article featuring data from the 2025 MARS Consumer Health Study: U.S. adults generally seem to trust the pharmaceutical companies who produce the drugs they take, with key differences emerging between age groups.
Technology has significantly expanded healthcare marketers’ ability to connect with patients through health information and brand messaging. However, it’s essential to recognize that this evolution is not new; it’s the acceleration of a long-standing shift. For years, consumers have been moving toward a more proactive, connected approach to their health
Nearly half of all U.S. adults’ time online is spent on social media. While some may see this as a digital time sink, new insights from the 2025 MARS Consumer Health study suggest otherwise. This article explores shifting trends in how social media is valued as a healthcare resource, the level of trust in medical information shared on these platforms, and how specific healthcare consumers engage with health influencers and advocates.
