Business insights and articles written by our team of world-class professionals
Want to better connect with both patients and physicians in the obesity space? Our latest therapeutic area report reveals the real challenges facing primary care physicians and obesity patients. Find out what support they truly need from pharma and the best way to reach both key audiences.
In a world where digital touchpoints can shape the healthcare journey, understanding patient behavior is more critical than ever. From social media influencers to finding the right doctor, today’s patients expect personalized, timely engagement. Discover how data-driven insights from the MARS Consumer Health study empower healthcare marketers to meet these expectations, and see how real-world examples from rare disease, obesity, and ulcerative colitis patients bring these insights to life.
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Wearable technology is trending in the news lately with HHS Secretary RFK Jr. launching a national initiative to promote their use among U.S. adults. For healthcare marketers, this presents both a critical opportunity and a complex challenge. As consumers become more proactive in managing their health, marketers must understand how wearables are being used, the concerns users face, and how these devices are transforming interactions with healthcare professionals.
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eMarketer’s latest article featuring data from the MARS Consumer Health Study: Following the Trump administration’s recent meeting with top online retailers like Amazon and Walmart to explore options for consumers to get prescriptions direct from pharma manufacturers, let’s dive into how U.S. adults tend to pay for their medications.
eMarketer article featuring data from the 2025 MARS Consumer Health Study: U.S. adults generally seem to trust the pharmaceutical companies who produce the drugs they take, with key differences emerging between age groups.
Technology has significantly expanded healthcare marketers’ ability to connect with patients through health information and brand messaging. However, it’s essential to recognize that this evolution is not new; it’s the acceleration of a long-standing shift. For years, consumers have been moving toward a more proactive, connected approach to their health
Nearly half of all U.S. adults’ time online is spent on social media. While some may see this as a digital time sink, new insights from the 2025 MARS Consumer Health study suggest otherwise. This article explores shifting trends in how social media is valued as a healthcare resource, the level of trust in medical information shared on these platforms, and how specific healthcare consumers engage with health influencers and advocates.
M3 MI is proud to have served as the primary research partner for the 2025 Marketing Report from the Point of Care Marketing Association (POCMA), The Changing Healthcare Landscape and the Rise of Point of Care Marketing. Built on proprietary data provided by M3-Mi, the report explores how evolving patient behaviors, physician expectations, and care delivery models are transforming healthcare engagement, supporting informed investment decisions in the Point of Care channel.
Mobile technology (wearables, mobile monitoring devices, and apps) continues to revolutionize the healthcare landscape, transforming the way patients, caregivers, and physicians interact. This article analyzes the attitudes and adoption of this technology.
