Professional Health
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Healthcare Professionals
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Medical/Surgical Specialties and Health Verticals
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Media Properties Measured and Monitored
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Studies
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On and Offline Communication Channels
HCP Syndicated Research & Advertising Intelligence
The market’s most extensive syndicated research to understand media behaviors and decision-making channel consumption across U.S. physician specialties/other HCP groups, and for select data, European/APAC professionals.
Actionable data and insights for agencies, brands and media
- Understand everything about the HCP relevant to your brand
- Develop detailed profiles to understand channel preferences and media use
- Monitor competitive share of voice (or ad activity) and identify white space
- Build and optimize a specialized, multi-channel strategy
- Develop more engagement tapping into motivations and psychographics
Access insights into the ad campaigns, spend and creative strategies used in HCP digital media and journals through continuous tracking and reporting with Advertising Intelligence.
Professional Health Resources
Audiences we measure:
Physician specialties
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- Allergy & allergy/immunology
- Anesthesiology
- Cardiology
- Dermatology
- Diabetes/endocrinology
- Emergency medicine
- Family medicine
- Gastroenterology
- Hospitalist
- Infectious diseases
- Internal medicine
- Nephrology
- Neurology
- Obstetrics/gynecology
- Oncology/hematology
- Oncology
- Ophthalmology
- Otolaryngology
- Pediatrics
- Psychiatry
- Pulmonary disease
- Rheumatology
- Surgery – General
- Surgery – Orthopedic
- Surgery – Plastic
- Urology
Vertical industries
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- Dentistry
- Eyecare
- Hospital management
- Managed care
- Oncology nursing
- Pain medicine
- Pathology
- Pharmacy
- Physician assistants and nurse practitioners (PA/NP)
- Radiology and radiation oncology
Syndicated Studies
Trendable audience intelligence and in-depth profiling, developed each year from over 7,000 HCP interviews and consistent across our portfolio of foundational physician strategic insights studies.
Flexible Access to Data & Insights
Multiple platforms and formats available for convenience and utility:
- Online crosstabulation software incorporating media measurement and HCP behavior data, allowing users to explore more granular targets and insights
- Dashboards – interactive data visualization tools for quick views and exporting to PowerPoint
- Data tables & charts
- Respondent level data for analysis and linkage
- Custom solutions