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Professional Health

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Healthcare Professionals
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Medical/Surgical Specialties and Other HCPs
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Media Properties Measured and Monitored
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Studies
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On and Offline Communication Channels

HCP Syndicated Research & Advertising Intelligence

The market’s most extensive syndicated research to understand media behaviors and decision-making channel consumption across U.S. physician specialties/other HCP groups, and for select data, European/APAC professionals.

Actionable data and insights for agencies, brands and media

  • Understand everything about the HCP relevant to your brand
  • Develop detailed profiles to understand channel preferences and media use
  • Monitor competitive share of voice (or ad activity) and identify white space
  • Build and optimize a specialized, multi-channel strategy
  • Develop more engagement tapping into motivations and psychographics

Access insights into the ad campaigns, spend and creative strategies used in HCP digital media and journals through continuous tracking and reporting with Advertising Intelligence.

Professional Health Resources

Professional Health Content Directory

Measured specialties & other HCPs:

Physician specialties

  • Allergy & allergy/immunology
  • Anesthesiology
  • Cardiology
  • Dermatology
  • Diabetes/endocrinology
  • Emergency medicine
  • Family medicine
  • Gastroenterology
  • Hospitalist
  • Infectious diseases
  • Internal medicine
  • Nephrology
  • Neurology
  • Obstetrics/gynecology
  • Oncology/hematology
  • Oncology
  • Ophthalmology
  • Otolaryngology
  • Pediatrics
  • Psychiatry
  • Pulmonary disease
  • Rheumatology
  • Surgery – General
  • Surgery – Orthopedic
  • Surgery – Plastic
  • Urology

Other healthcare professionals

  • Dentistry
  • Eyecare
  • Hospital management
  • Managed care
  • Oncology nursing
  • Pain medicine
  • Pathology
  • Pharmacy
  • Physician assistants and nurse practitioners (PA/NP)
  • Radiology and radiation oncology
  • Veterinary
Syndicated Studies

Trendable audience intelligence and in-depth profiling, developed each year from over 7,000 HCP interviews and consistent across our portfolio of foundational physician strategic insights studies.

Sources & Interactions + Digital Insights

The market’s most comprehensive assessment of how physicians engage with both digital and offline information sources and tools. It delivers in-depth insights into their specific behaviors, preferences, and the channels that influence their treatment decisions.

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Media Measurement

Detailed and specialty-specific use of measured websites, apps and publications.

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Other Healthcare Professionals

Based on our comprehensive portfolio of Professional Health syndicated studies, these specialty studies offer media measurement and strategic omnichannels insights for 20+ other healthcare providers/health verticals and how to effectively reach them.

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Doctors as Consumers

Who physicians are as people—interests, values and media used for personal reasons, covering much of the same content as our annual MARS Consumer Health Study.

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Flexible Access to Data & Insights

Multiple platforms and formats available for convenience and utility:

  • Online crosstabulation software incorporating media measurement and HCP behavior data, allowing users to explore more granular targets and insights
  • Dashboards – interactive data visualization tools for quick views and exporting to PowerPoint
  • Data tables & charts
  • Respondent level data for analysis and linkage
  • Custom solutions
Access Pro Health Tools & Portals