Informed healthcare marketing and media decisions start here.
Your first source for healthcare media insights and marketing intelligence.
Develop communication and marketing plans based on credible independent data
Understand behaviors, attitudes, and media consumption of health consumers and HCPs
Determine the most effective communication channels to reach your target audience
Monitor competitive advertising activity, spend and creative
The MARS Consumer Health Study, a database of 40,000 adults across 100 condition groups, is the industry’s most widely used planning and profiling currency for healthcare insights and advertising.
Extensive syndicated research across 25+ specialties and other HCP groups, offering a portfolio of studies to understand media properties used and develop a multi-channel communication plan.
Used by brands, agencies and media to understand advertising share of voice, competitive strategies and spend across media channels.