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Informed healthcare marketing and media decisions start here.
Your first source for healthcare media insights and marketing intelligence.
Healthcare Consumer and HCP Insights
Inspired strategies and better outcomes start with understanding your customers and competition
- Informed Strategy
Develop communication and marketing plans based on credible independent data
- Audience Insights
Understand behaviors, attitudes, and media consumption of health consumers and HCPs
- Media Measurement
Determine the most effective communication channels to reach your target audience
- Ad Intelligence
Monitor competitive advertising activity, spend and creative
Robust Data
The most comprehensive view of consumers & HCPs for all stages of strategic planning
- Large sample sizes and thousands of data points for deep analysis at a condition or specialty level
- Rigorous methodologies that ensure data integrity and years of research developed around client needs
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U.S. Consumers/Patients
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Physicians/Medical Professionals
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Medical Specialties or Other HCPs
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Media Properties
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Unique Ads Categorized
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Years of Data
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Health behaviors, Attitudes & Other Profiling Data
Products
Latest Insights
Study Insights Understanding Physicians’ Attitudes & Utilization of AI
AI is revolutionizing the healthcare industry. This report delves into the demanding workloads of U.S. physicians and their growing usage of tools to assist them. It also examines their attitudes and usage of AI in comparison to their European counterparts.
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Press Release M3 MI Partners with MedFuse
This collaboration aims to enhance the depth and precision of insights on physician behaviors and attitudes available to M3 MI clients, thereby empowering healthcare brands with more targeted and actionable intelligence.
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Reports Understanding the Essentials for Patient Centric Marketing
Patient insights from the MARS Consumer Health Study with key takeaways for healthcare marketers to consider when building media plans, website tools, messaging, and much more.
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Whitepapers Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies
Republica Havas Health and M3 MI partner to identify key barriers and drivers of a growing multicultural population to provide a road map for culturally relevant health programs serving diverse patients.
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Press Release Business Wire: Simulmedia Partners with M3 MI
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
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Reports Physician Social Media Experience
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
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Blog HCP Social Media Influencers
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
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Healthcare Articles eMarketer: Growing consumer dissatisfaction for in-store pharmacies
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
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Blog Bridge the Generational Gap by Understanding Unique Digital Patient Journeys
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
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Healthcare Articles eMarketer: Caregivers in the US are stressed out
EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
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Study Insights MARS Social Media Consumers
93 million U.S. adults recall seeing healthcare advertising on social media
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Blog Navigating the Digital Shift
Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.
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Blog Acceptance of Digital Health is Changing
A look at telemedicine and digital health adoption among three distinct consumer groups: Emerging patients (Gen Z or Millennial), Parents with children, and Caregivers of a spouse or parent with a health condition.
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Study Insights MARS TV Content
Nearly 3 in 4 U.S. adults with a chronic health condition watch ad-supported TV
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Study Insights MARS Caregiver Audiences
85% of caregivers for a family member are involved in medical decisions for their loved one
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Healthcare Articles eMarketer: US Physicians on Social Media
EMARKETER article featuring data from the M3 MI Strategic Insights Studies: Doctors view social media as a valuable resource for medical information and engaging in health-focused conversations.
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Study Insights M3 MI Point of Care
77% of physicians personally deliver educational/disease maintenance information to their patients
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Study Insights MARS Audio Content
56 million patients diagnosed with a chronic condition listen to podcasts at least weekly
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