Informed healthcare marketing and media decisions start here.

Your first source for healthcare media insights and marketing intelligence.

Healthcare Consumer and HCP Insights

Inspired strategies and better outcomes start with understanding your customers and competition

Develop communication and marketing plans based on credible independent data

Understand behaviors, attitudes, and media consumption of health consumers and HCPs

Determine the most effective communication channels to reach your target audience

Monitor competitive advertising activity, spend and creative

Robust Data

The most comprehensive view of consumers & HCPs for all stages of strategic planning

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Syndicated Studies
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U.S. Consumers/Patients
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Physicians/Medical Professionals
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Medical Specialties or Other HCPs
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Media Properties
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Unique Ads Categorized
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Years of Data
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Health behaviors, Attitudes & Other Profiling Data
Products
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MARS Consumer Health

The MARS Consumer Health Study, a database of 40,000 adults across 100 condition groups, is the industry’s most widely used planning and profiling currency for healthcare insights and advertising.

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Professional Health Studies

Extensive syndicated research across 25+ specialties and other HCP groups, offering a portfolio of studies to understand media properties used and develop a multi-channel communication plan.

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Competitive Ad Intelligence

Used by brands, agencies and media to understand advertising share of voice, competitive strategies and spend across media channels.

Latest Insights
Reports

Understanding the Essentials for Patient Centric Marketing

Patient insights from the MARS Consumer Health Study with key takeaways for healthcare marketers to consider when building media plans, website tools, messaging, and much more. 
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Whitepapers

Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies

Republica Havas Health and M3 MI partner to identify key barriers and drivers of a growing multicultural population to provide a road map for culturally relevant health programs serving diverse patients.
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News

Business Wire: Simulmedia Partners with M3 MI

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
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Reports

Physician Social Media Experience

Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
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Blog

HCP Social Media Influencers

A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
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Healthcare Articles

eMarketer: Growing consumer dissatisfaction for in-store pharmacies

EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
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Blog

Bridge the Generational Gap by Understanding Unique Digital Patient Journeys

Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
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Healthcare Articles

eMarketer: Caregivers in the US are stressed out

EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
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Study Insights

MARS Social Media Consumers

93 million U.S. adults recall seeing healthcare advertising on social media
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Blog

Navigating the Digital Shift

Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.
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Blog

Acceptance of Digital Health is Changing

A look at telemedicine and digital health adoption among three distinct consumer groups: Emerging patients (Gen Z or Millennial), Parents with children, and Caregivers of a spouse or parent with a health condition.
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Study Insights

MARS TV Content

Nearly 3 in 4 U.S. adults with a chronic health condition watch ad-supported TV
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Study Insights

MARS Caregiver Audiences

85% of caregivers for a family member are involved in medical decisions for their loved one
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Healthcare Articles

eMarketer: US Physicians on Social Media

EMARKETER article featuring data from the M3 MI Strategic Insights Studies: Doctors view social media as a valuable resource for medical information and engaging in health-focused conversations.
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Study Insights

M3 MI Point of Care

77% of physicians personally deliver educational/disease maintenance information to their patients
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Study Insights

MARS Audio Content

56 million patients diagnosed with a chronic condition listen to podcasts at least weekly
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