Business Wire: Simulmedia Partners with M3 MI
October 2, 2024
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
insights
Business insights and articles written by our team of world-class professionals
Physician Social Media Experience
September 19, 2024
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
HCP Social Media Influencers
August 22, 2024
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
eMarketer: Growing consumer dissatisfaction for in-store pharmacies
July 30, 2024
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
Bridge the Generational Gap by Understanding Unique Digital Patient Journeys
July 25, 2024
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
eMarketer: Caregivers in the US are stressed out
July 12, 2024
EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
Physician Social Experience
June 20, 2024
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
MARS Social Media Consumers
June 12, 2024
93 million U.S. adults recall seeing healthcare advertising on social media
Navigating the Digital Shift
May 10, 2024
Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.