Business insights and articles written by our team of world-class professionals
As the U.S. regulatory and political landscape intensifies its focus on branded DTC TV advertising, the industry is reaching a pivotal inflection point. Rather than a restriction, this shift presents an opportunity to lean into a model proven in global markets: high-impact, disease-awareness story telling.
Rare disease patients navigate complex care journeys with limited condition-specific information. New insights from the M3 MI MARS Consumer Health Study reveal how they seek, trust, and engage with health content — and what that means for healthcare marketers.
Two out of three patients have chosen not to fill or refill a prescription at least once. Drawing on insights from the 2025 MARS Consumer Health Study, this article explores why prescription drop-off occurs, how decision-making varies by generation, and what it means for pharma brands seeking to support adherence.
Physicians are busy and AI is becoming a key resource to assist them throughout the workday. Our latest report uncovers physicians’ attitudes and utilization of AI across the U.S., China, and Japan. Download the full report today to stay ahead of the trend.
Gain a deeper understanding of physicians as consumers. This M3 MI webinar highlights findings from the 2025 Doctors as Consumers Study, exploring how healthcare professionals engage with media outside of work and what it means for smarter, more effective non-endemic marketing strategies.
Curious about how physicians engage with social media?
Our 2025 Physician Social Media Report delivers comprehensive insights into physicians’ attitudes, behaviors, and preferences across both professional and consumer platforms. Discover how social media fits into their broader channel mix, why they stay active, and what drives their engagement across networks.
Physicians are inundated with messaging from numerous sources: colleagues, advertising, CME programs, patients, and more. Our 2025 Sources & Interactions + Digital Insights study reveals which types of messaging physicians prefer across various channels. For healthcare marketers, this highlights a crucial priority: delivering the right message through the right channel is essential to engagement and impact
frequency media planning tool.
Want to better connect with both patients and physicians in the obesity space? Our latest therapeutic area report reveals the real challenges facing primary care physicians and obesity patients. Find out what support they truly need from pharma and the best way to reach both key audiences.
In a world where digital touchpoints can shape the healthcare journey, understanding patient behavior is more critical than ever. From social media influencers to finding the right doctor, today’s patients expect personalized, timely engagement. Discover how data-driven insights from the MARS Consumer Health study empower healthcare marketers to meet these expectations, and see how real-world examples from rare disease, obesity, and ulcerative colitis patients bring these insights to life.
frequency media planning tool.
