Business insights and articles written by our team of world-class professionals
We are pleased to announce our partnership with TelmarHelixa, a leading provider of media analysis and planning software. Together we created a customized solution for M3 MI clients to seamlessly work between the new Explore audience crosstab tool and Plan reach/
frequency media planning tool.
Digital pharmaceutical marketers are increasingly looking for more nuanced approaches to targeting patients outside of using medical claims data. By defining unique patient personas through research, marketers can create more personalized, meaningful digital strategies that resonate with the needs, behaviors, and concerns of specific patient groups. Utilizing two real world personas as example, marketers will learn how data can turn into insights to activate on beyond just targeting.
The industry’s most comprehensive health consumer dataset, the MARS Consumer Health study, is now available in a visual dashboard! The new tool for health consumer insights provides presentation ready visuals, curated categories to quickly find data, and various audience filters to define your patients or caregivers.
AI is revolutionizing the healthcare industry. This report delves into the demanding workloads of U.S. physicians and their growing usage of tools to assist them. It also examines their attitudes and usage of AI in comparison to their European counterparts.
This collaboration aims to enhance the depth and precision of insights on physician behaviors and attitudes available to M3 MI clients, thereby empowering healthcare brands with more targeted and actionable intelligence.
Patient insights from the MARS Consumer Health Study with key takeaways for healthcare marketers to consider when building media plans, website tools, messaging, and much more.
Republica Havas Health and M3 MI partner to identify key barriers and drivers of a growing multicultural population to provide a road map for culturally relevant health programs serving diverse patients.
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
Highlights from M3 MI’s Summit presentation on the foundational view of the physician social media experience. Providing insights on: how social fits within their overall channel mix, social connections and their influence on prescribing, social network usage, and so much more.
