Why rare disease strategy needs a connected view
September 17, 2026
Two new studies from M3 MI connect patient, caregiver and HCP perspectives to support better strategy, engagement and activation – find out how.
insights
Business insights and articles written by our team of world-class professionals
eMarketer: Gen Z, young millennials are most receptive to POC health content
August 26, 2026
While pharma advertising has historically been associated with reaching older patients managing chronic diseases, eMarketer’s July article (featuring M3 MI data) reveals that younger adults are among the most engaged audiences for point-of-care content and value point-of-care information in medical offices or pharmacies more than other generations.
AMM Sports Day – July 13, 2026
July 7, 2026
As a proud sponsor of AMM Sports Day, M3 MI is sharing a fun infographic looking at the connection between sports, health, and healthcare audiences. Drawing from our MARS Consumer Health Study and Doctors as Consumers Study, this infographic highlights how patients’ and physicians’ sports interests and active lifestyles can shape healthcare attitudes, media engagement, and responses to pharmaceutical marketing.
MARS Consumer Health Dashboard – 2025/2026 Update
June 26, 2026
Based on the industry’s most comprehensive health consumer dataset, the MARS Consumer Health Dashboard is an interactive tool for visualizing health consumer insights and provides presentation-ready visuals alongside curated content categories and various filters to quickly find key data and define your patient or caregiver audience.
Webinar: Inside the MARS Consumer Health Study
June 10, 2026
Get a first look at findings from the 2026 MARS Consumer Health Study. This webinar explores how patients find health information, engage with digital channels, use AI and interact with media, helping healthcare marketers better understand evolving consumer behaviours and preferences.
Pharma Forward: a DHCG x Google Summit
April 16, 2026
Created for 2026 Pharma Forward, this infographic overviews M3 MI’s product line up (including a sneak peek at new syndicated studies, coming later this year) and highlights data from our Media Measurement, MARS, and Sources & Interactions + Digital Insights studies on the digital experience of healthcare consumers & HCPs.
From Product Promotion to Patient Education: The New Era of DTC TV
March 26, 2026
As the U.S. regulatory and political landscape intensifies its focus on branded DTC TV advertising, the industry is reaching a pivotal inflection point. Rather than a restriction, this shift presents an opportunity to lean into a model proven in global markets: high-impact, disease-awareness story telling.
What Rare Disease Patients Need and How Marketers Can Help
February 17, 2026
Rare disease patients navigate complex care journeys with limited condition-specific information. New insights from the M3 MI MARS Consumer Health Study reveal how they seek, trust, and engage with health content — and what that means for healthcare marketers.
The Prescription Drop‑Off Problem: What Marketers Should Know
January 22, 2026
Two out of three patients have chosen not to fill or refill a prescription at least once. Drawing on insights from the 2025 MARS Consumer Health Study, this article explores why prescription drop-off occurs, how decision-making varies by generation, and what it means for pharma brands seeking to support adherence.