Business insights and articles written by our team of world-class professionals
Mobile technology (wearables, mobile monitoring devices, and apps) continues to revolutionize the healthcare landscape, transforming the way patients, caregivers, and physicians interact. This article analyzes the attitudes and adoption of this technology.
In the ever-evolving healthcare marketing landscape, customizing messages to meet the unique needs of healthcare professionals (HCPs) — based on their specialty, preferred media channels, or prescribing habits — can significantly enhance their overall customer experience. By leveraging insights from our M3 MI Professional Health studies, we can better understand the types of information HCPs seek from digital channels, enabling healthcare marketers to tailor their messaging more effectively.
The new Secretary of the DHHS has previously discussed the possibility of banning pharmaceutical TV ads. The rationale behind this ban is that it would encourage more informed and cautious prescribing practices, ultimately benefiting patient well-being. This article highlights findings from the MARS Consumer Health Study, which indicates that patients exposed to TV or digital healthcare advertising feel more knowledgeable about treatments, trust the companies that advertise, and take a more proactive role in their healthcare.
We are pleased to announce our partnership with TelmarHelixa, a leading provider of media analysis and planning software. Together we created a customized solution for M3 MI clients to seamlessly work between the new Explore audience crosstab tool and Plan reach/
frequency media planning tool.
Digital pharmaceutical marketers are increasingly looking for more nuanced approaches to targeting patients outside of using medical claims data. By defining unique patient personas through research, marketers can create more personalized, meaningful digital strategies that resonate with the needs, behaviors, and concerns of specific patient groups. Utilizing two real world personas as example, marketers will learn how data can turn into insights to activate on beyond just targeting.
The industry’s most comprehensive health consumer dataset, the MARS Consumer Health study, is now available in a visual dashboard! The new tool for health consumer insights provides presentation ready visuals, curated categories to quickly find data, and various audience filters to define your patients or caregivers.
AI is revolutionizing the healthcare industry. This report delves into the demanding workloads of U.S. physicians and their growing usage of tools to assist them. It also examines their attitudes and usage of AI in comparison to their European counterparts.
This collaboration aims to enhance the depth and precision of insights on physician behaviors and attitudes available to M3 MI clients, thereby empowering healthcare brands with more targeted and actionable intelligence.
Patient insights from the MARS Consumer Health Study with key takeaways for healthcare marketers to consider when building media plans, website tools, messaging, and much more.
