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Reports Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies
Republica Havas Health and M3 MI partner to identify key barriers and drivers of a growing multicultural population to provide a road map for culturally relevant health programs serving diverse patients.
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News & Updates Business Wire: Simulmedia Partners with M3 MI
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences
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Blog HCP Social Media Influencers
A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.
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Healthcare Articles eMarketer: Growing consumer dissatisfaction for in-store pharmacies
EMARKETER article featuring data from the MARS Consumer Health Study: While in-store pharmacies remain the preferred choice for filling prescriptions, approval ratings for brick-and-mortar pharmacies are declining, creating an opportunity for non-traditional players.
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Blog Bridge the Generational Gap by Understanding Unique Digital Patient Journeys
Insights for a deeper understanding of patient digital journeys by generation groups, including motivations and triggers at various stages.
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Healthcare Articles eMarketer: Caregivers in the US are stressed out
EMARKETER article featuring data from the MARS Consumer Health Study: U.S. Caregivers are overburdened. Healthcare and pharma companies have an opportunity to create caregiver-focused marketing strategies and earn the trust of patients and their families.
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Blog Navigating the Digital Shift
Physicians have embraced digital technology, and pharma sales reps can better establish themselves as partners in driving improved healthcare outcomes by delivering the right message at the right time through the right medium.
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Blog Acceptance of Digital Health is Changing
A look at telemedicine and digital health adoption among three distinct consumer groups: Emerging patients (Gen Z or Millennial), Parents with children, and Caregivers of a spouse or parent with a health condition.
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Healthcare Articles eMarketer: US Physicians on Social Media
EMARKETER article featuring data from the M3 MI Strategic Insights Studies: Doctors view social media as a valuable resource for medical information and engaging in health-focused conversations.
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