Physicians are inundated with messaging from numerous sources: colleagues, advertising, CME programs, patients, and more. Our 2025 Sources & Interactions + Digital Insights study reveals which types of messaging physicians prefer across various channels. For healthcare marketers, this highlights a crucial priority: delivering the right message through the right channel is essential to engagement and impact frequency media planning tool.

In a world where digital touchpoints can shape the healthcare journey, understanding patient behavior is more critical than ever. From social media influencers to finding the right doctor, today’s patients expect personalized, timely engagement. Discover how data-driven insights from the MARS Consumer Health study empower healthcare marketers to meet these expectations, and see how real-world examples from rare disease, obesity, and ulcerative colitis patients bring these insights to life. frequency media planning tool.

Wearable technology is trending in the news lately with HHS Secretary RFK Jr. launching a national initiative to promote their use among U.S. adults. For healthcare marketers, this presents both a critical opportunity and a complex challenge. As consumers become more proactive in managing their health, marketers must understand how wearables are being used, the concerns users face, and how these devices are transforming interactions with healthcare professionals. frequency media planning tool.

Nearly half of all U.S. adults’ time online is spent on social media. While some may see this as a digital time sink, new insights from the 2025 MARS Consumer Health study suggest otherwise. This article explores shifting trends in how social media is valued as a healthcare resource, the level of trust in medical information shared on these platforms, and how specific healthcare consumers engage with health influencers and advocates.

Mobile technology (wearables, mobile monitoring devices, and apps) continues to revolutionize the healthcare landscape, transforming the way patients, caregivers, and physicians interact. This article analyzes the attitudes and adoption of this technology.

In the ever-evolving healthcare marketing landscape, customizing messages to meet the unique needs of healthcare professionals (HCPs) — based on their specialty, preferred media channels, or prescribing habits — can significantly enhance their overall customer experience. By leveraging insights from our M3 MI Professional Health studies, we can better understand the types of information HCPs seek from digital channels, enabling healthcare marketers to tailor their messaging more effectively.

The new Secretary of the DHHS has previously discussed the possibility of banning pharmaceutical TV ads. The rationale behind this ban is that it would encourage more informed and cautious prescribing practices, ultimately benefiting patient well-being. This article highlights findings from the MARS Consumer Health Study, which indicates that patients exposed to TV or digital healthcare advertising feel more knowledgeable about treatments, trust the companies that advertise, and take a more proactive role in their healthcare.

Digital pharmaceutical marketers are increasingly looking for more nuanced approaches to targeting patients outside of using medical claims data. By defining unique patient personas through research, marketers can create more personalized, meaningful digital strategies that resonate with the needs, behaviors, and concerns of specific patient groups. Utilizing two real world personas as example, marketers will learn how data can turn into insights to activate on beyond just targeting.

A profile of HCP Social Media Influencers, including who they are, what influences their prescribing decisions, and top channels for reaching them.